Event

In recent years, the adhesive industry of our country has appeared a sustained and rapid development trend. The total output of adhesive has grown from 3570 kilotons in 2008 to 6112 kilotons in 2013, with an average annual growth rate of 14.24%. The total sales has grown from ¥48.5 billion in 2008 to ¥77.57 billion in 2013, with an average annual growth rate of 11.99%. According to the prediction of China Adhesives and Tape Industry Association (CATIA), in 2015 the output of adhesive will reach 7170 kilotons, and the sales will reach ¥103.8 billion. However, the development of adhesive industry in China is still stuck in a bottleneck. One of the reasons is that the overall industrial concentration of adhesive industry in China is pretty low, with plenty of small and medium-sized enterprises (SMEs) distributed widely. These SMEs mainly focus on the common adhesive products which require lower technology level and generate lower profit rate. The other reason is that the international chemicals giants, depending on their strong R&D capabilities and brand advantage, have occupied obvious competitive advantages in market share and technology development by establishing joint venture enterprises or production bases in China to reduce production cost. But along with the maturing application of adhesive in emerging areas such as automobile, the domestic adhesive enterprises will surly walk on the scale and intensive road, and develop towards the following directions: Standardized production Due to the short development time of adhesive in domestic emerging industries like automobile, and unsound national standards, the quality of related adhesive in China is varied and uneven. Thus, perfecting relevant standards, implementing standardized production in the whole adhesive production process, and holding up with high-quality adhesive will be the main development directions of the adhesive production in the future. Advanced technology There will be more and more new construction technology and equipment emerging in the adhesive application. For the enterprises of adhesive industry, in order to create bigger economic benefit, they need to improve product quality, simplify operating process, raise production efficiency, and develop high-performance and high value-added adhesive products constantly through technology measures. Environmental friendly products Along with the increasingly perfected environment protection regulations in China, and enhanced health awareness, the environmental friendly adhesive which characterizes high-quality, non pollution and is identical with the international standards, will gradually become the mainstream synthetic adhesive. Refinement of products In order to meet the personalized demands of different customers for different products, enterprises should continuously lunch refined division of products, which can be further established into rapid reaction mechanism responding to market changes and gain sustainable competitive advantage in this industry. Transnational competition Along with the rapid development of domestic engineering adhesive industry, some domestic enterprises has begun to gradually master the independent intellectual property rights and broken the technology monopoly of foreign companies. What’s more, due to the low cost of labor and localized transportation, domestic enterprises are gaining some competition advantages in some areas. Although it’s predicted that the market share of transnational companies in China will still show increasing trend in a short time and forms a competition advantage over our domestic enterprises, the competition pattern of adhesive industry will gradually be changed along with the expansion of domestic enterprises scale, and the great improvement of excellent enterprises in capital and technology in the future. As a new application area of adhesive, the automotive adhesive plays a special role in the structure enhancement, sealing and anti-rust, vibration and noise reduction, heat insulation, noise reduction, and internal and external ornament of automobile products. As the automobile develops towards the directions of light-weighting, high speed and energy saving, safety and comfort, low cost, long life and nuisance free, the adhesive application technology plays a more and more important role in automobile. In order to adapt and meet the requirements for automobile safety, environmental protection, comfort and the development of new energy-powered automobile, it is necessary to understand the application status and research trend of automotive adhesive at home and abroad, develop and supply new variety of automotive adhesive that more suitable to the automobile industry, grasp the future development trend and market requirement, aim at the abroad advanced level, do a better work on the development and application of relevant adhesive varieties, and accelerate the development of automotive adhesive/sealant products which characterize non-pollution, light-weighting, vibration and noise reduction. Then these measures will surely promote the improvement of our domestic automobile manufacturing level and the development of adhesive industry.