According to the survey conducted by the Global Footwear Market Center, the global shoe industry will grow at a rate of 4% to 5% and the total market value is expected to reach $200 billion for the first time. As the world largest footwear manufacturing as well as consumption center, China shoe products consumption is estimated to be Rmb438.39 billion in 2018. With the acceleration of urbanization and increase of residents' disposable income, China will continue to be the world's largest footwear products consumption market.
Despite of the steady growth generally, the Chinese footwear export is exposed to an huge impact by Vietnam, Indonesia and India and other Southeast Asian countries. The footwear industry transfer attracts more and more attention. Due to labor cost increase, many large sport brands manufacturers relocate their production sites from China to Southeast Asian areas, such as Pou Chen, Ching Luh, Feng Tay etc. The start of year 2015 has witnessed 30% decrease of orders. How to deal with the industry transfer impact？ Whether the relocation is substantially profitable? What is the Southeast Asian market really like? This summit will discuss it one by one and reveal the footwear market change and its future development.
Meanwhile, the footwear market is under a new round of reformation. Since 1930s, sole materials have sequentially experienced Leather, NR, VR, PVC, TR, PU, TPU, EVA, POE etc as the mainstream. Till now, Rubber, EVA, Polyurethane blends are the mainly used materials. The pursuit of lightweight, wear-resisting, slip-resisting, cushioning, energy return, breathability, fitting, flexibility, environmental-green and other functional requirements has put forward higher demand for material selection and processing technology. The application and innovation of new modified synthetic materials such as POE, OBCs, POP, TPU, SEBS, TPR, TPV materials, as well as the optimization and upgrading of traditional process such as molding, pouring and emerging injection, foaming have been attached great importance. This summit will explore one by one to provide solutions to formula design, modified materials application and technology upgrade.
